More than a third of beauty salons on Pindrop's map have no website
We sampled 210,000 of the 41.8 million businesses on Pindrop's map. In the U.S., about 37% of beauty salons, 42% of restaurants and 30% of auto repair shops have no website on record.
Pindrop's map holds about 41.8 million local businesses. We wanted to know which of them still don't have a website, so on September 13, 2026 we took a random sample of 210,000 of them and counted. This is what we found for the United States.
- of U.S. businesses on the map have no website on record
- About 15%
- U.S. businesses on the map without one
- About 1.5 million
- of beauty salons
- 37%
- of auto repair shops
- 30%
The trades most likely to have no website
Across every kind of business, about 15% have no website on record. A few trades are far above that:
- Restaurants: 42%. Businesses listed in the general restaurant category, roughly 52,000 of them on the map. Fast food places are listed separately, and only about 10% of those lack a website.
- Beauty salons: 37%, about 58,000.
- Auto repair shops: 30%, about 39,000.
- Hair salons: 19%, gyms 15% and contractors 14%.
- Doctors and dentists: about 11%, among the most likely to have a site already.
The pattern makes sense. Salons, auto shops and independent restaurants are busy, run by their owners, and win most of their customers by word of mouth and walk-ins, so a website keeps slipping down the list.
By state and city
Among the largest states in the sample, Texas has the highest share of businesses with no website on record, about 18%. Georgia, New Jersey, New York and Florida sit around 15 to 16%. California and Illinois are lowest, at about 13%.
City figures come from a few hundred businesses each, so treat them as rough. Even so, the spread is wide: about 23% in Fort Worth, 18% in Jacksonville and 17 to 18% in Houston and Philadelphia, against about 7% in San Francisco, 9% in Seattle and 9% in Chicago.
What it means if you build websites
The businesses most likely to need a site are the ones on every main street: the salon, the auto shop, the family restaurant. They already have customers and reviews, which is exactly what a good one-page site needs. That's the gap Pindrop is built for: find them on the map, build the site in a few minutes, and show the owner before you've said a word.
How we counted
- A true random sample of 0.5% of every business on Pindrop's map (210,439 records) on September 13, 2026, scaled up to the full map. Totals are rounded.
- U.S. means a business with a U.S. state on record and a location inside the United States.
- We left out places that aren't the kind of business you'd sell a website to: places of worship, landmarks, parks, schools, public services, housing, and records with no category.
- "No website" means no website on record in our map data. We did not visit each business to confirm it.
- Trade figures only include categories with at least 400 businesses in the sample; city figures, at least 150.
