How many local businesses have no website? About one in three worldwide, one in six in the U.S.
We sampled 220,046 of the 43.9 million local businesses on Pindrop's map on September 22, 2026. About 33.7% have no website on record worldwide and about 17.2% in the United States, with restaurants, beauty salons and auto repair shops far above the rest.
The short answer: about a third of local businesses worldwide have no website on record, and about one in six in the United States. That is roughly 12 million businesses worldwide and about 1.75 million in the U.S.
Those numbers come from our own map rather than from a survey. Pindrop keeps a map of about 43.9 million local businesses so that people who build websites can see which ones still need one. On September 22, 2026 we took a random sample of 220,046 of them and counted how many had a website on record. Here is everything we found, and exactly how we counted it.
- of local businesses worldwide have no website on record
- 33.7%
- of U.S. local businesses have no website on record
- 17.2%
- U.S. businesses on the map without one
- About 1.75 million
- local businesses on the map in total
- 43.9 million
Which trades are most likely to have no website
The overall U.S. figure hides a wide spread. Restaurants, salons and auto shops are two to three times more likely to have no website than doctors or dentists.
Share of U.S. businesses in each category with no website on record, from a 0.5% random sample of Pindrop's map, September 22, 2026.
- Restaurants: 43%, about 59,000 of them on the map. This is the general restaurant category; fast food places are listed separately and only about 12% of those have no site.
- Beauty salons: 37%, about 64,000, the largest single group of businesses without a website.
- Auto repair shops: 32%, about 45,000.
- Hair salons 21%, professional services 18%, gyms and contractors 16% each.
- Real estate agents 15%, but there are so many of them that they still add up to about 42,000 without a site.
- Doctors and dentists: about 12%, the most likely to have a site already. Insurance agencies are lowest at 8%.
The pattern is consistent. Businesses that win customers by walk-in, word of mouth and a phone call are the ones that never got around to a website. Businesses whose customers compare them online before booking almost all have one.
By state
Among the states with enough businesses in the sample to report, Texas is highest at 19.1% and New York close behind at 18.6%. New Jersey, Georgia, Ohio and Florida sit at 17%, Pennsylvania at 16.6%. California is 15.2% and Illinois 14.1%, the lowest of the large states.
By city
City figures come from a few hundred businesses each, so treat them as rough. The spread is still striking:
- Highest: Fort Worth 24%, Los Angeles 23%, New York 20%, Jacksonville 20%, Houston 18%, Brooklyn 18%, Indianapolis and Philadelphia 17%.
- Lowest: Seattle 7%, San Francisco 9%, Chicago 10%, San Diego 10%, Austin and Scottsdale 12%.
- Miami, Atlanta, San Antonio, Charlotte, Orlando, Louisville, Denver and Las Vegas all land between 15% and 17%.
Why this number is different from the ones you have seen
Published estimates for U.S. small businesses without a website usually land somewhere between a quarter and a third, and nearly all of them come from surveys where owners are asked whether they have one. This one is counted a different way: it looks at what is actually on record for each business in a map of 43.9 million listings. A business that has a site nobody has linked to it will be counted here as having none, and a business that answers a survey optimistically will not be. Neither method is the whole truth. This one has the advantage that you can go and look at the businesses it names.
It also covers the whole world, not just the U.S. The worldwide share, 33.7%, is roughly double the U.S. figure, which is what you would expect: the U.S. has had cheap small business hosting for longer than most markets.
What this means if you sell websites
The businesses most likely to need a site are the ones on every main street: the family restaurant, the salon, the auto shop. They already have customers and reviews, which is everything a good one-page site needs. Our companion piece goes deeper on that group: more than a third of beauty salons have no website.
The practical part is finding them. Reading a list of categories is one thing; standing on a street and knowing which of the businesses in front of you has no site is another. That is what Pindrop's map does, and it is why we have this data in the first place.
How we counted
- A true random sample of 0.5% of every business on Pindrop's map, 220,046 records, taken on September 22, 2026 and scaled up to the full map. Totals are rounded.
- U.S. means a business with a U.S. state on record and a location inside the United States. Both checks matter: region codes collide, so WA is Washington in one country and Western Australia in another.
- We left out places that are not the kind of business anyone sells a website to: places of worship, landmarks, parks, schools, public services, housing, and records with no category at all.
- "No website" means no website on record in our map data. We did not visit each business to confirm it, so treat every figure as the share with no site on record rather than a verified count.
- Trade figures only include categories with at least 400 businesses in the sample, state figures at least 1,500, and city figures at least 150.
- Our live totals, updated every hour, are at pindrop.host/numbers.
