How much to charge a restaurant, salon or contractor for a website
Asking prices by kind of business from people selling websites on Pindrop: $500 and $50 a month almost everywhere, except barbers, where builders ask $200 and $20.
Does a contractor pay more for a website than a nail salon? Going by what people selling websites actually ask, mostly not. Across trades, the typical price on Pindrop is the same: $500 up front and $50 a month. The exception is barbers.
| Kind of business | Prices sent | Median build fee | Median monthly | Average build fee |
|---|---|---|---|---|
| Trades and home services | 45 | $500 | $50 | $522 |
| Hair, beauty and spas | 29 | $500 | $50 | $499 |
| Restaurants and cafes | 28 | $500 | $50 | $484 |
| Auto repair and detailing | 24 | $500 | $50 | $435 |
| Nail salons | 13 | $500 | $50 | $585 |
| Barbers | 9 | $200 | $20 | $178 |
| Everything else | 110 | $500 | $45 | $475 |
Why the price barely moves
The site takes about the same work whatever the trade, and most builders have settled on a price owners recognize. Where builders do push higher (nail salons average $585 up front, trades $522) it is usually because the site needs more: a service menu with prices, a gallery of work, or several service areas.
Why barbers are lower
Barbers are the most likely of any business to have no website (36% in big U.S. cities), and the hardest to sell one to: many run on Instagram and a booking app. Builders who sell to them go in low, around $200 and $20 a month, and lead with booking. See barbers without websites.
Price the deal, not the trade
- Want a yes on the spot? A small monthly and little or nothing up front. That is what most closed deals on Pindrop looked like.
- Want cash now? $500 up front is the price most owners have heard before.
- Bigger site, bigger price. Multiple pages, online ordering or booking justify more up front, whatever the trade.
All prices, updated every day, are in the live pricing study.
How we counted
- Every price sent through Pindrop's client billing in U.S. dollars, July to September 2026, grouped by the business's category and name. Pindrop's test accounts are excluded. Medians are the middle value.
