Facebook page or website? Why owners with only social media are the best leads
About 1 in 60 businesses that list a website are really listing a Facebook or Instagram page. Why those owners are easy to talk to, and what a real site adds.
Plenty of owners will tell you they already have a website, and then hand you their Facebook page. On Pindrop's map, about 1 in 60 businesses that list a website are actually listing a Facebook or Instagram page. Those are some of the best leads there are.
| City | Listings where the "website" is a social page |
|---|---|
| Miami | 1.7% |
| Orlando | 1.7% |
| Houston | 1.5% |
| Phoenix | 1.2% |
| Pittsburgh | 1.0% |
Why they are good leads
- They already care about being found online. They made the page, they post on it, and they put it on their listing. You are not convincing them the internet matters.
- They have the content. Photos, posts, reviews, hours: everything a site needs is already on the page.
- They feel the gap. People search a business name on Google, find a social page they need an account to see properly, and give up. Owners have heard it from customers.
What a website adds that a page doesn't
- It shows up when someone searches the business name, as the business's own result, not a social post from 2023.
- Anyone can see it, no account or app needed.
- The owner controls it. The platform can change the rules, the reach, or the layout; the site stays.
- It can take a booking or an order without the customer leaving for another app.
How to pitch it
I love your page, it's got great photos. I turned it into a website so people who find you on Google see all this without needing Facebook. Want to see it?
Never tell them their page is not enough. It is working for them. The site is an addition that points back to it. Pindrop can find these businesses directly: the lead export has a social-only option that lists just the businesses whose only web presence is a social page.
How we counted
- Businesses on Pindrop's map with a website on record whose address is a social media or link-in-bio page, as a share of all businesses with a website on record, within about 12 miles of each city's center, September 26, 2026.
